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Thank you for your interest in IX and following the QR-code on our poster or chocolat sprinkles at the WIND EXPO 2017 in Tokyo Big Sight.
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De Ruijter Chocolate Sprinkles (Dutch: Hagelslag)
Hagelslag or Chocoladehagelslag is a typical Dutch treat which was invented in 1936. Hagelslag is typically eaten on bread, with a little layer of butter to make sure the sprinkles don’t fall off too much. If you like chocolate, you will like hagelslag.
A slightly different variety is called Vlokken (Flakes). In stead of small cilinders, Vlokken are curved and flat, giving them a slightly different tecture while eating.
De Ruijter in this case is also a wink to Michiel de Ruyter (‘Bestevaêr’ – Grandfather). He was a famous seahero and one of the most skilled admirals in the history of the Netherlands. He was known for his important role in the Dutch-Anglo wars in the 17th century as well as the fight against Spanish occupation. His legacy still caries on in songs and naming of ships.